Because otherwise one of the other companies will drop their price to get a larger share of the market, first, and they'll make less money for their shareholders and not more. There's not a lot of brand loyalty in gasoline, and there are no costs or barriers to dissuade a consumer from stopping at which ever gas station is the cheapest in the neighbourhood. That's how competition works.North Shore wrote: ↑Tue Mar 10, 2020 9:46 am It's already well-established that we on the West Coast will pay up to $1.60/l for gas. Why should/would a company drop their retail price 'cos of a drop in the wholesale cost, when there's profit to be made for the shareholders?
According to 680News:
"En-Pro tells 680 NEWS gas prices will fall ten cents at midnight on March 11th, down to an average price of 92.9 cents/litre at most GTA gas stations."