As someone who is not employed in the airline industry—but has still been financially affected by it because of Hollywood accounting BS.... I say, tough luck.
I cancelled my trip when things were looking bad and expected to eat the cost. The graciousness of AirBNB fully refunding my booking ensures that I will use them again when this is all over... and the airlines are playing the same game. When they aren’t coming back they pull a Canada 3000 or JetsGo and leave people stranded.
I don’t believe that businesses should be propped up for the risks their shareholders and creditors assume. We as individuals are expected to have six months of cash saved for emergencies like this while we still have to pay the mortgage, car payment, buy groceries, and nearly all of the same expenses but with no income or a fraction of it through EI...... yet airlines who have billions in market cap and cash reserves are suffering after a mere month of reduced fares even though they’ve slashed costs by furloughing employees and parking planes? Even though they are within their rights to hang on to non-refundable fares? Maybe they shouldn’t be over leveraged and dependent on cash flow. A few unlucky Canadians are about to find this out and I doubt anyone here will feel sorry for them.
These same airlines are the ones that nickel and dime you for everything. Want a checked bag? It will cost you. Want to select your seat? It will cost you. Want to change your booking? It will cost you. Want a meal? It will cost you. Want to collect points? It will cost you. Want a refundable fare? It will cost you. Want a “premium” economy seat that’s the same as a regular economy seat ten years ago? It will cost you.
These same airlines that have made yield management and overbooking an art form? Who could probably fly for years on fares they collected from people who never flew on their planes. The ones who issue that pretty boarding pass where it says CONFIRMED to your dream vacation but GTE on your seat assignment? You hate Gabor Lukacs? This BS is the reason people like him exist.
It’s also why the CTA exists. So that airlines can’t just stop the moment a route becomes unprofitable leaving people stranded. It’s the risk of running a scheduled passenger service and it’s definitely built into the cost of a ticket.
Personally..... I say we give them some meal vouchers and a complimentary upgrade if they choose to use us again within 12 months.