WestJet TV Commercials

[cyyz]

http://www.natca.com/assets/Multimedia/ ... er2000.wmv

Your dad got paid 200,000 dollars to have me in a hold for an hour yesterday

LoL, brilliant. =)

[Jaques Strappe]

WRC wrote

Does that make an employee more involved? I think so. A few weeks ago in LAX an elderly lady was worried about her dog making the flight. I happened to be at the gate picking up the return flight plan before doing the walkaround. As the agent started to play phone tag to find out I told her I'd handle it and simply checked on the walkaround then told the passenger. No big deal really but it delighted the guest. I'd like to think I would have done that back in my CALPA days but I find that here I really do care more what the customer thinks of us.

I know what youre saying but I think that has alot to do with personal pride rather than ownership. Prior to 911, I was in Charlottetown operating to Toronto. PEI has a veterinarian college there and one of our customers had a Beagle with a broken back recovering from surgery. They were very concerned about him being put in the cargo hold. Needless to say, that beagle rode the flightdeck home. The customers were elated and ATC got a kick out of the constant howling in the background of our radio transmissions!

On topic though, I think the Westjet Ads work well and get the intended message across.

[grouchy]

tlux "Someone should start a stewie thread"
Have at er.

http://www.calgarysun.com/perl-bin/nive ... 2.html&a=1

[Beavis]

My vote goes to lame. The adds are trying to be too cute, not edgy enough, and definatley not funny. Also they don't answer the question of why should I fly with Westjet. I mean great, you are an owner, but what does that do for me?

[ivanhoe]

My vote goes to lame. The adds are trying to be too cute, not edgy enough, and definatley not funny. Also they don't answer the question of why should I fly with Westjet. I mean great, you are an o
wner, but what does that do for me?

The pride , responsibility and empowerment that ownership entails is one of the core values that drive WestJet employee's.
What it gets you is a higher level of customer satisfaction. You may find yourself sceptical of this way of doing things. I know I was. Believe me , it works and I see the results everyday.

[fanspeed]

I think the employees are the target audience as much as any passengers.

[ivanhoe]

I think the intended the employees are the target audience as much as any passengers.

That's a good point. A company survey is being done and so far 85% like the commercials. I think Westjet is actually getting double bang for the buck on these.

[sky's the limit]

Wow, they keep comming, and they're getting worse.

If I'm at pick-up hockey next week and a guy starts going off about being an "owner," I might just have to see how easy my new $250 stick breaks...