TrailerParkBoy wrote:Terrible analogy.
Westjet created a regional airline with smaller aircraft and smaller salaries. They didn't create a new airline with their older B737s and cut salaries by 30%.
Is it?
I don't usually take a stab at Westjet because there is little that I find to criticise- profitable company, good corporate culture, etc. If I were executive management at the airline I probably would have done the same thing- it is prudent and helps the company grow at a lower cost structure.
When Westjet got smaller aircraft, the choice to integrate it into their main operation as an additional type, or create a separate division. In the past, airlines have simply added fleets when a new type came along rather than set up an entirely new operation. Also, you can't say it was a dissimilar operation; it wasn't like Westjet, a CAR 705 Operation, was starting up a 704 or 703 operation or going into the helicopter business.
Westjet did set up a separate operation because it made economic sense. They could start a separate, lower-cost 705 silo to do some of the company's flying. No shortage in finding pilots on the market who would be happy to fly for this operation, and the existing main core of pilots didn't feel bothered by this move- so that is a real triumph for management. Realistically, though, flying a Dash 8 is no less difficult than flying a Boeing 737. The lower-cost silo is beneficial to management because it allows costs to be contained in that silo while flying opportunities can be transfered across the network.
And I doubt that once Westjet gets really serious about widebodies and longhaul they will intentionally set up a separate operation (Westjet Long-haul) with bigger planes and bigger salaries, in the same way that they did with the Dash's. Also, I Westjet management isn't ready for and obviously doesn't want a labour confrontation with employees, however, that doesn't rule out the possibility of it happening in the future when growth slows and legacy costs creep up, especially if the market were to become more competitive with cheaper, new-entry Ultra-LCC's.
“If it moves, tax it. If it keeps moving, regulate it. If it stops moving, subsidize it.”
-President Ronald Reagan