You bet they are.. Its called branding.. Proof.. You have men using phrases like "it looks nice", to justify buying an overpriced piece of jewellery.Omega's sales are expected to reach over $3 Billion this year. They're clearly doing something right to have that much demand.
Now....where have I seen that phrase before?
The pro suit, anti sweat pant proper attire is about fitting in socially. A big ass watch that does everything but the laundry , in most cases, is not considered a socially appropriate necessity.(well except by the types of men who like to "look nice" )In fact, in Canada,it pretty much results in the opposite response.
In some other cultures it is considered almost a requirement,,......if you are filthy rich.. If not, it indicates that you are a big fat wannabe phony. But one that.....looks nice..at least according to themselves.