Interesting read. I have a suspicion this is a by product of the massive investment they are bringing to canada. But regardless, it’ll for sure make some people decide whether they want pretzels from crabby FAs or pay the fee for a superb lie flat and a shower.

I used to travel a lot on Emirates - mostly in Economy but sometimes in Business.

Emirates is the classic "Overpromise and underdeliver" imho.

The economy product is nothing special. Their 'ICE' entertainment system is one of the best systems I've used.

Business is pretty good. The lounge in the A380 is nice. Jmho.

The A380 has a lot of passenger appeal. Very quiet in the cabin.

The cabin crew can be very hit and miss - I've had a few outstanding crews - but normally the crew is mediocre.

I've had a few times where they missed the meals in our entire section!

The real competition is their hub in Dubai - which is set up for easy transfers to almost anywhere.